The Chain Reaction app is the easiest and fastest way to get all the bike stuff you’ll ever need.

If you love hitting the trails and scrolling through epic gear, then you’re in the right place. With award-winning mountain bikes, road bikes and gravel bikes, we have cycling completely covered. We’re also home to the world’s top brands, such as Shimano, Garmin, SRAM, Endura, Fox, and more, giving you access to all the best bike components, clothing and accessories.

COMMUNITY, ENTHUSIASM, KNOWLEDGE

Chain Reaction is embedded in the cycling community. We’ve been getting awesome bikes and kit to riders around the world since 1998, and we’re still the best. Our amazing customer service staff are always there to help, full of knowledge on the latest bikes, parts and set-ups. We also have the biggest launches, tips and techniques happening in cycling right now.

OUR APP

Using the Chain Reaction app could not be easier. Scroll and shop the latest bikes, bike parts, clothing and accessories, with big exclusive deals and ways to dive into cycling culture.

BE PART OF IT

Connect with a huge community of riders like you. On the Chain Reaction app, you can check out reliable reviews by experienced cyclists on whatever it is you’re hunting for. Explore our articles and videos where you’ll find expertise on components, bikes, riding tips and more.

SUPER EASY SHOPPING & SUPPORT

Use our fast and secure checkout and search thousands of bike products with just a few taps.

TOP FEATURES

• In-app shopping – Manage your account and create a profile to save your preferences.

• Community – Check out thousands of trustworthy customer reviews and join our huge social media channels.

• Advice and guidance – Jump into our guides to find the right bikes or parts for you. Keep track of new drops and get top tips and videos full of great ideas.

• Exclusives – Chain Reaction is the home of great brands like Vitus, Nukeproof, Lifeline, Prime, dhb, and others.

• Support - Chat with our knowledgeable customer services team who can answer any bike-related question you might have. They’ve been there and know it all.

• Improved search – Chain Reaction’s new app offers improved search, so you can get what you want faster than ever.